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| Tween Brands
From Wikipedia, the free encyclopedia
Tween Brands, Inc.
Type
Public (NYSE: TWB)
Founded
1987 (As Limited Too, Inc.),
1999 (As TOO, Inc),
2006 (As Tween Brands, Inc.)
Headquarters
New Albany, Ohio, USA
Key people
Michael W. Rayden, Chairman & CEO
Kenneth T. Stevens, President and COO
Industry
Retail
Website
http://www.tweenbrands.com/
Tween Brands, Inc. NYSE: TWB, formerly known as Too, Inc., operates two store concepts: Limited Too and Justice. Limited Too sells apparel, underwear, sleepwear, swimwear, lifestyle and personal care products aimed at girls aged 7-14. Justice, launched in 2004, sells sportswear and accessory items for girls aged 7-14. Justice operates at mainly non-mall locations such as power strip and specialty centers. Tween Brands currently operates 582 Limited Too and 260 Justice stores. Three times a year, spring, fall and holiday, Limited Too offers "Too Bucks", which are received with a $50 purchase, and are worth $25 (as of 2008) and "Bonus Too Bucks" which are worth $15. On August 12, 2008, Tween Brands announced that the nearly 600 Limited Too would convert to the lower-price Justice brand, discontinuing the use of the Limited Too name.[1]
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